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Store Lighting

So many times when I am shopping I have to take the garment to the nearest natural daylight, which is difficult sometimes, to see what the real colour of the garment is. It makes a serious difference. What you think is warm copper-rose is actually cool burgundy, there's a yellow light changing it. Arghh.The lighting in most retail stores is either warm yellow-based light or cool blue-based light. Either way it distorts the fabric pigment. Many times I have purchased something only to find outsid...

Mannequins, Advertising and Staff

Even mannequins have a skin-tone! Pick the right clothes to go on the right model to enhance the clothing because it is enhancing the visual image you are portraying.Your staff are your best promoters, although customer service has pretty much been ignored in training these days, they could be wearing the garments of yours that are at least making them look as if they are professional and approachable.Advertising banners, posters, print and media. Please put the models in the right colours, some...