Product Colour Distortion
So many times when I am shopping I have to take the garment to the nearest natural daylight, which is difficult sometimes, to see what the real colour of the garment is. It makes a serious difference. Yellow or blue lighting changes the pigment!
The lighting in most retail stores is either warm "yellow-based light" or cool "blue-based" light. Either way it distorts the fabric pigment.
There are some great technological advances in natural daylight bulbs. Bring on the time when retail stores use them!