The Stylist/Interior Designer has already sorted it out!

Imagine customers walking in, they feel comfortable, relaxed, and they will unlikely know why, The store has all products placed in harmony with their particular surrounding, in mood related areas, in a formula, a system. Everything they need is already together in harmony.

Retailing

Stores, manufacturers, could learn about their customers in order to treat them better. 

New Zealand men:

  • 35% are 'winters' have a deep rose cool skin undertone

  • 30 % are 'summers' mid cool-toned

  • 30% are 'autumns' with a warm coral skin-undertone

  • 5% of NZ men are 'spring' a unique warm clear peach skin under-tone

Now you know who you are retailing to and manufacturing for. 

New Zealand women;

  • 20% are 'winter' cool

  • 20% are   'summer' cool

  • 45% are 'autumn' warm

  • 15% are 'spring' warm

That means the fashion industry has a LOT to work to do in supporting all of these beautiful people in what they make, and how they sell it.

There is a way to sell garments so that they are displayed in the blocks that resonate together and resonate WITH the customer. 

  • Sustainability,

  • Increase in effectiveness of every profession. 

  • Ease of merchandising

  • Ease of shopping

  • An industry that understands its customers and works FOR them to have a powerful wardrobe and life.